PLAYBOY

PLAY.

 

Playboy has historically been a brand dedicated to men’s entertainment, but its cookie-cutter, outdated notion of pleasure fails to reflect the realities of our inclusive, modern culture. So we’re proudly embracing today’s truth: there’s no one way to PLAY.

 

Inspired by aura photography, our art direction displays the electromagnetic energy that comes off a person's body when they’re at their most intimate, in their element and feelin’ themselves, and transforms those readings into a colorful portrait.

 
 
 
 

 

 

 

 

 

 
 

PLAY BY PLAYBOY

We’re launching a new ‘zine to complement the mag at the heart of the brand. As the sister brand to Playboy, PLAY is designed to truly reflect what our world looks like today, and how we like to play.

 
 
 
 

THE PLAYBOOK

 

We all should be able to get it how we like it. Thanks to the Playbook, a database designed for super-informed sex toy discovery, we can. Find a vibe that matches your vibe.

 
 
 

HEART TO HEART

The Playbook’s Apple Watch integration gathers real-time heart rate data while you’re using your toy to indicate performance.

Then, it adds it to your Playbook review to help others gauge if it might be right for them. Read reviews, connect with others who have similar auras, and track your own usage to make sure you’re hitting your daily pleasure goals.


PLAY IN THE STREETS

Using data from The Playbook, we’ll determine the vibe—or aura—of major cities across the country. Then, we’ll send a mobile shop into the city, featuring toys that feel true to the aura’s main qualities. 

Atlanta, you’re wild and sensual. We’ve got some things we know you’ll love.

 
 
 
 
 

SEXY & SFW

We no longer believe in whispering about pleasure. So we created a way to love the way you play out loud: the Aura by PLAY Instagram filter. Don’t worry, this one is SFW.

 

 

 

TASTEFUL NUDES

While you’ve been in your room working to get that perfect booty shot, we’ve been creating a kit to help you get all the right angles.


The Tasteful Nudes Lighting Kit helps you create the perfect set up to create museum-worthy, not-so-SFW nudes from the comfort of your own home.

 
 

PLAY SAVAGELY

A partnership straight from the pleasure GAWDS. We’re releasing a PLAY x SAVAGE line of lingerie and loungewear to help you feel sexy, whatever that looks like for you.

 
 
 

 AD: Kirbe Bostick 💁🏾‍♀️

CW: Endia Turney 💅🏾