art director
- Changeables | Happy Meal
- The Afters Meal | McD’s
- Breakfast Ketchup | Heinz
- The Window Seat Shop | Delta
- RIPWKNY
- More McDonald’s
- Good Grief
- Not Me
After hibernating in their multiverse we made up, The Changeables return from a 35+ year hiatus with two action-packed animated commercials and a 5-episode reality series but for toys on social.
Featured: USA Today, ABC News, Time Out
We named the toys, and in an episodic reality series invented their lore, and preyed on their fears and desires on social.
Wieden + Kennedy 2026
CW: Ben Capshaw
Director: Sam Gainsborough
Producer: Zaynah Ahmed
Partners: Blinkink
CD: Macie Soler Sala
3D: Dave Pierce
Design: Tyler Smith + James Hughes