DELTA AIRLINES
THE WINDOW SEAT SHOP
At the end of every year, Delta flyers around the world take part in “status runs”. It’s when a Delta SkyMiles Member takes an unnecessary flight toward the end of the year with the goal of gaining points to reach the next status tier.
So, during end of year rush, we created The Window Seat Shop where every $ you spend goes into your Skymiles account.
Press: Travel+Leisure, Time Out, Adage, Adweek, Business Traveler, and more
Found at JFK and filled with sustainable, handcrafted items made by small businesses from all over the world as well as unique, one-of-a-kind experiences
Within one day of opening, the store sold out of all inventory and at JFK, a line wrapped through Terminal 4.
That holiday season, Delta created not only a place to buy gifts but created a one of a kind gift to Delta Skymiles Members: the easiest way to earn status.
Wieden + Kennedy 2023
Role: Art Director
CW: Sara Carr
Partners: Studio Butch + HAUS
CD: Sean McLaughlin