JUST EGG
EGGISTENTIAL CRISIS
Plant-based products label themselves as “not meat," "vegan," or "meatless." But if I look like an egg, act like an egg, and taste like an egg, then I am in fact an egg. Right?
EGG GONE WILD
Just Egg ventures into the wild to ask the big questions. Is it a cry for help? Maybe. Will it make you spiral into an existential crisis of your own? Quite possibly.
First, we’ll put lightboxes in places where people might already be contemplative, like subway platforms. The later it gets at night, the more thought-provoking the questions get.
Then we’ll place mirror ads in art districts and near public art installations, forcing viewers to get introspective too.
THE MUSUEM OF MODERN EGGISTENTIALISM (MoME)
Since art is up to the interpreter, we’ll give people the chance to decide for themselves what Just Egg is.
EGGFIRMATIONS
Just Egg will put good energy out onto Tiktok, where we’ll post daily eggfirmations that channel the egg we wish to be.
BEST VERSION
MY REALITY
I AM LOVED
EGGISTENTIAL THOUGHTS
Those going through an eggistential crisis of their own are targeted with paid search ads.
TWITTER BREAKDOWN
People can head to Twitter to read the inner thoughts of Just Egg in a stream of consciousness style.
