McDonald’s
It’s Not Not a Big Mac
There’s only ever been one Big Mac with two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun. So if you think about it the new Chicken Big Mac is not not a Big Mac.
Wieden + Kennedy NY 2024
Role: Art Director
CW: Tania Taiwo
Director: Joy Kilpatrick
CD: Eric Helin
Music: Mophonics
Edit: Alvaro Del Val @ Cabin