McDonald’s

It’s Not Not a Big Mac

There’s only ever been one Big Mac with two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun. So if you think about it the new Chicken Big Mac is not not a Big Mac.


Wieden + Kennedy NY 2024

Role: Art Director

CW: Tania Taiwo

Director: Joy Kilpatrick

CD: Eric Helin

Music: Mophonics

Edit: Alvaro Del Val @ Cabin